Genre of Pop/Rock

The simple way to describe genre is the word 'category'. There are many genres involved in music and film. Audiences understand it to be used as a way of identifying where a media text is categorised according to its content.
Pop/Rock is a genre, a type or category of music we audiences identify with to determine which style of music it is.

Defining what Pop/Rock is?

Pop/Rock is easy to classify by its codes and conventions. The stereotypical codes and conventions of Pop/Rock are attitude, use of alcohol, rebellions, bold colours, loud statements etc. These are codes and conventions of Pop/Rock because they are the things that are expected to be seen by audiences. In affect they are the scenes/costumes/iconography that has been used on a number of occasions through this genre and has built itself a reputation.

Looking into further detail, for example alot of Pop/Rock artists tend to wear bold or dark colours such as pink or black, these colours connote two different things. Black connotes death, misery and negativity whereas pink conveys girly connotations, youth and perhaps immaturity as it can be associated with Barbie. These contrasting colours together have created its own style, its own category. For these artist's who encode themselves via their costumes using these colours, it indicates a deeper meaning for their character, displaying that they are rebellious and they are conveying attitude. However they aren't completely challanging female ideologies of being feminine or girly by wearing pink.

In respect of institutions, the concept of genre is imperative as it enables them to generate a media piece that can be categorised into that specific genre. In addition genre helps them decide whether it will appeal to their target audience or not by looking into and making use of the codes and conventions of that genre.

Overall genre is important for both institutions and especially audiences, as it allows them to recognise their individual interests, inevitably an audience will form an emotional attachment to that specific genre through experiences they may have, peers influence or simply because they enjoy it. Producers have to make sure they meet the expectations of a genre they imitate as the audience they wish to target towards will only search for the genre of their preference.