Camera shot/movement
The start of the video consists of a fade in movement medium shot of what appears to be a how host introducing the beatles, which makes it apparent to the demographic that they are headlining a gig, most likely for television. Consequently this has connotations of their fame and success which makes them more appealable to the audience. After there is a fade out from the host to a long shot of the band so the whole band is visible to the audience within the mise en scene. Within this shot the camera zooms in to provide a sense of closeness to band, and also to focus on the the lead singer more-so.
Furthermore there are interchanging shots where there are close-ups of females in the audience dancing to their song. The close-ups are used on these females to show that they are dominant males in the band who have loyal and excited fans, especially females and the audience can see this though their ecstatic facial expressions in these close-ups. Also, there is a further variety of camera shots of the band, for example a many medium shots from different angles such as a side view. This shot from the side allows a bigger focus to be made towards the lead singer. There backing singers and guitarists in the band are behind the lead in this shot, also shown sharing a microphone stand. This connotes that they possess less dominance and focus in the video compared to the lead singer. Also supporting stereotypes that there is more focus upon one band member than the other, and maybe the most popular member that it is. Furthermore, supporting this there are more close-up shots on the lead singer to emphasize his importance in the band.
Costume/ mise en scene
The band members are wearing identical outfits, such as black suits and tie. Although this makes the band look smart and professionally styled, it also suggests that they are conforming to a certain style to present their genre of music. Also, this would lead to the demographic and their fans following their style and fashion, as they are idolised. This is a way fashion is brrought forward and certian styles made popular. This also applies to the bands' hairstyles are they are all nearly identical.
The props within this video are musical instruments alone to exaggerate their musical talents. Also, as their music video is based on a performance in a gig atmosphere it shows that they can still make an effective video without there being a narrative, and a higher budget production. Within thios video, as it is a simple performance, the theory Todorov's or Prop's does not apply, for the fact their main purpose is to entertain in a realistic way, and not crafting a unreal scenario. Also, they are not taking a role of a character such as villians, heros for example as by being themselves it conveys a sense of trust and realtionship to the audience as they can see them for who they are, also making them more relative towards the younger demographic.
Lighting
The ligting throughout the video remains the same, to give a sense of realism of a gig performance to the audience. Studio lighting such as key lighting and filler lighting is used on the band, as would be conventional to enhance the focus on them and make them more clear to the audience watching and also for the benefit of the audience watching in the studio at the time. Only bright lighting is used and low key lighting for example is not used as the mood and atmosphere of the song and video is aimed to be cheerful and lively, hence the excess lighting.
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