Physcographic Questionaire Results

From these results we have found that we are going to be aiming out promotional package at the age range 13- 17 and because the majority of people that answered our questionnaire hold their household newspaper as The Sun they are averagely educated, they are more the common people because they shop on the highstreet and therefore represent the majority of the nation. As the people that answered consider their appearance to be a big aspect within their lives we are going to make sure our characters appearances are immaculate to relate to our audience. as the majority of the people that answered are middle class this gives us an idea of what type of clothing to wear and how to dress, this also backed via the answers we got about what the people that answered this shop. Also, as the people that answered appear to like to have status and control, and, more importantly the majority answered that they like self esteem we shall make our characters in our music video individuals would people aspire to be but also making our viewers feel good about themselves.

1.How old are you?
13- 17 18-21 22+
20 8 2

2.What is your household newspaper?
The sun 14 Independent 5
Daily mail 3 Daily express 2
The times 4 The Star 2

3. What is your favourite type of clothing to buy?
Designer labels 8 High street brands 13 bargain/low cost clothing 5
Alternative clothing 4
4.Do you prefer to buy clothes which are designer labels or high street clothing?
Designer labels 8 High street 22

5. Would you consider your appearance to be an important aspect in your life?
Yes 17 No 13
6. Would you say music artists who are instrumentally talented appealing to you?
Yes 25 No 5
7. Is the appearance and attractiveness of an artist a vital aspect to whether he/she appeals to you?
Yes 20 No 10
8. Which social group/ clique would you class yourself in or what group would you fit in the most with?
Goth 1 chav 3 indie 10 sporty 5 rocker 9
Emo 0 other 2


9. What social class would you say your family is?
Working class 13 Middle class 17 upper middle class

10. Do one of your parents or both parents have degree?
Mother 7 Father 10 Both 5 none 8
11. Which the highest paid parent in your family and what type of job does that parent have?
Mother 11 Father 19
A - Top management: e.g bankers, lawyers, doctors, other professionals 6
B - Middle Management: e.g. teachers, many ‘creative’ for example graphic designers etc. 11
C1- office supervisors, junior managers, nurses, specialist clerical staff etc. 5
C2- Skilled workers, tradespersons (white collar) 5
D – Semi skilled and unskilled manual workers (blue collar) 2
E – unemployed, students, pensioners, casual workers 1


12. Out of the following, what are you more like?: Pick one psychographic term
Mainstreamers: like security and belonging to a group 10
Aspirers : want status and esteem of others. Like status symbols, designer labels ect. Aspire to have status and control 6
Succeeders :People who already have status and control. Satisfied 0
Reformers: Define themselves by their self-esteem and self-fufillment14