From these results we have found that we are going to be aiming out promotional package at the age range 13- 17 and because the majority of people that answered our questionnaire hold their household newspaper as The Sun they are averagely educated, they are more the common people because they shop on the highstreet and therefore represent the majority of the nation. As the people that answered consider their appearance to be a big aspect within their lives we are going to make sure our characters appearances are immaculate to relate to our audience. as the majority of the people that answered are middle class this gives us an idea of what type of clothing to wear and how to dress, this also backed via the answers we got about what the people that answered this shop. Also, as the people that answered appear to like to have status and control, and, more importantly the majority answered that they like self esteem we shall make our characters in our music video individuals would people aspire to be but also making our viewers feel good about themselves.
1.How old are you?
13- 17 18-21 22+
20 8 2
2.What is your household newspaper?
The sun 14 Independent 5
Daily mail 3 Daily express 2
The times 4 The Star 2
3. What is your favourite type of clothing to buy?
Designer labels 8 High street brands 13 bargain/low cost clothing 5
Alternative clothing 4
4.Do you prefer to buy clothes which are designer labels or high street clothing?
Designer labels 8 High street 22
5. Would you consider your appearance to be an important aspect in your life?
Yes 17 No 13
6. Would you say music artists who are instrumentally talented appealing to you?
Yes 25 No 5
7. Is the appearance and attractiveness of an artist a vital aspect to whether he/she appeals to you?
Yes 20 No 10
8. Which social group/ clique would you class yourself in or what group would you fit in the most with?
Goth 1 chav 3 indie 10 sporty 5 rocker 9
Emo 0 other 2
9. What social class would you say your family is?
Working class 13 Middle class 17 upper middle class
10. Do one of your parents or both parents have degree?
Mother 7 Father 10 Both 5 none 8
11. Which the highest paid parent in your family and what type of job does that parent have?
Mother 11 Father 19
A - Top management: e.g bankers, lawyers, doctors, other professionals 6
B - Middle Management: e.g. teachers, many ‘creative’ for example graphic designers etc. 11
C1- office supervisors, junior managers, nurses, specialist clerical staff etc. 5
C2- Skilled workers, tradespersons (white collar) 5
D – Semi skilled and unskilled manual workers (blue collar) 2
E – unemployed, students, pensioners, casual workers 1
12. Out of the following, what are you more like?: Pick one psychographic term
Mainstreamers: like security and belonging to a group 10
Aspirers : want status and esteem of others. Like status symbols, designer labels ect. Aspire to have status and control 6
Succeeders :People who already have status and control. Satisfied 0
Reformers: Define themselves by their self-esteem and self-fufillment14
Saturday, 24 July 2010
Friday, 16 July 2010
Physcographic Questionaire
1.How old are you?
13- 17 18-21 22+
2.What is your household newspaper?
The sun Independent
Daily mail Daily express
The times The Star
3. What is your favourite type of clothing to buy?
Designer labels High street brands bargain/low cost clothing
Alternative clothing
4.Do you prefer to buy clothes which are designer labels or high street clothing?
Designer labels High street
5. Would you consider your appearance to be an important aspect in your life?
Yes No
6. Would you say music artists who are instrumentally talented appealing to you?
Yes No
7. Is the appearance and attractiveness of an artist a vital aspect to whether he/she appeals to you?
Yes No
8. Which social group/ clique would you class yourself in or what group would you fit in the most with?
Goth chav indie sporty rocker 9
Emo other
9. What social class would you say your family is?
Working class Middle class upper middle class
10. Do one of your parents or both parents have degree?
Mother Father Both none
11. Which the highest paid parent in your family and what type of job does that parent have?
Mother Father
A - Top management: e.g bankers, lawyers, doctors, other professionals
B - Middle Management: e.g. teachers, many ‘creative’ for example graphic designers etc.
C1- office supervisors, junior managers, nurses, specialist clerical staff etc.
C2- Skilled workers, tradespersons (white collar)
D – Semi skilled and unskilled manual workers (blue collar)
E – unemployed, students, pensioners, casual workers
12. Out of the following, what are you more like?: Pick one psychographic term
Mainstreamers: like security and belonging to a group
Aspirers : want status and esteem of others. Like status symbols, designer labels ect. Aspire to have status and control
Succeeders :People who already have status and control. Satisfied
Reformers: Define themselves by their self-esteem and self-fufillment
13- 17 18-21 22+
2.What is your household newspaper?
The sun Independent
Daily mail Daily express
The times The Star
3. What is your favourite type of clothing to buy?
Designer labels High street brands bargain/low cost clothing
Alternative clothing
4.Do you prefer to buy clothes which are designer labels or high street clothing?
Designer labels High street
5. Would you consider your appearance to be an important aspect in your life?
Yes No
6. Would you say music artists who are instrumentally talented appealing to you?
Yes No
7. Is the appearance and attractiveness of an artist a vital aspect to whether he/she appeals to you?
Yes No
8. Which social group/ clique would you class yourself in or what group would you fit in the most with?
Goth chav indie sporty rocker 9
Emo other
9. What social class would you say your family is?
Working class Middle class upper middle class
10. Do one of your parents or both parents have degree?
Mother Father Both none
11. Which the highest paid parent in your family and what type of job does that parent have?
Mother Father
A - Top management: e.g bankers, lawyers, doctors, other professionals
B - Middle Management: e.g. teachers, many ‘creative’ for example graphic designers etc.
C1- office supervisors, junior managers, nurses, specialist clerical staff etc.
C2- Skilled workers, tradespersons (white collar)
D – Semi skilled and unskilled manual workers (blue collar)
E – unemployed, students, pensioners, casual workers
12. Out of the following, what are you more like?: Pick one psychographic term
Mainstreamers: like security and belonging to a group
Aspirers : want status and esteem of others. Like status symbols, designer labels ect. Aspire to have status and control
Succeeders :People who already have status and control. Satisfied
Reformers: Define themselves by their self-esteem and self-fufillment
Saturday, 10 July 2010
Audience Questionnaire Results
From our results we found that we handed the majority of our questionnaire to females, so we got a better idea of them. The majority of people that answered were between the ages od 13-17 so it shows that we are aiming for a younger audience and pretty much they like the Pop/Rock genre and know about it so we will get good enough feedback on what they think should be in it. Furthermore all the people that answered listen to music everyday so they are all into music showing that we can aim and promote our new artist to them; they all think that females should be in the Pop/Rock genre, in a band so we shall consider this carefully when thinking about our artists. VIVA was the most watched music channel, indicating that we should promote our artist on VIVA, and the people that answered our questionnaire think that our artist/artists should wear dark clothing, heels, leggings or anything that was leather, linking to our research into the Pop/Rock genre. Even more so, black, white and red came across as the most popular colours within the genre, a relationship problem was what people thought was the underlying theme in the narrative, telling us that this is maybe what we should focus on in our storyline, which was also an occurring theme in the research into the music videos of the genre, and the narrative was also the main thing which kept our audience interested, for they thought that a simple storyline was much more effective than a extravagant one.
Audience Questionnaire
1. Are you male/ female?
Male: 13
Female: 17
2. How old are you?
13-17: 20
18-21: 8
22+: 2
3. DO you like the Pop/Rock music genre?
Yes: 27
No: 3
4. How often do you listen to music?
Never: 0
Daily: 30
Weekly: 0
Monthly: 0
Couple of times a year: 0
5. Do you prefer solo artists or bands within the Pop/Rock genre?
Bands: 1
Solo Artists: 2
Both: 27
6. Do you prefer male or female artists in the Pop/Rock genre?
Male: 2
Female: 23
Both: 5
7. Out of the three main music channels, which ones do you watch?
MTV: 15
4music: 13
Viva: 22
8. Do you listen to the Pop/Rock Genre?
Yes: 22
No: 8
9: If not, why not?
Not my type of music: 7
Hasn’t ever appealed to me or been sold to me: 1
10. Within the Pop/Rock genre, what do you expect a typical artist’s costume to be like?
Leggings: 12
Heels: 6
Leather items: 17
T-Shirts: 3
Dark clothing: 9
Bright clothing: 2
11. As music helps to express feelings, what kind of feelings do you expect the genre of Pop/Rock to convey to you? E.G Angry/Sad. Why?
Happy: 26
Sad: 1
Moody: 24
Angry: 22
12. What colours do you expect to associate with Pop/Rock?
Black: 27
Yellow: 0
Silver: 0
Red: 18
Green: 2
White: 12
Blue: 4
Brown: 10
Gold: 3
Pink: 0
Orange: 0
Purple: 0
13. What kind of storylines do you expect to see in a Pop/Rock video?
Relationships: 24
Problems within life: 10
None: 3
14. Do you prefer music videos to be more extravagant or simple-planned?
Extravagant: 12
Simple: 18
15. Why?
Simplicity is better: 15
Too much going on puts me off: 3
The more extravagant shows more thought has been put into it: 7
Extravagent shows it is better produced: 5
16. What preserves your attention, what key elements keep you intrigued to continue to watch a music video? Why?
Narrative: 18
Artists: 6
Costume: 2
The song: 3
The pace of the editing: 1
Audience Questionnaire
1. Are you male/ female?
Male: 13
Female: 17
2. How old are you?
13-17: 20
18-21: 8
22+: 2
3. DO you like the Pop/Rock music genre?
Yes: 27
No: 3
4. How often do you listen to music?
Never: 0
Daily: 30
Weekly: 0
Monthly: 0
Couple of times a year: 0
5. Do you prefer solo artists or bands within the Pop/Rock genre?
Bands: 1
Solo Artists: 2
Both: 27
6. Do you prefer male or female artists in the Pop/Rock genre?
Male: 2
Female: 23
Both: 5
7. Out of the three main music channels, which ones do you watch?
MTV: 15
4music: 13
Viva: 22
8. Do you listen to the Pop/Rock Genre?
Yes: 22
No: 8
9: If not, why not?
Not my type of music: 7
Hasn’t ever appealed to me or been sold to me: 1
10. Within the Pop/Rock genre, what do you expect a typical artist’s costume to be like?
Leggings: 12
Heels: 6
Leather items: 17
T-Shirts: 3
Dark clothing: 9
Bright clothing: 2
11. As music helps to express feelings, what kind of feelings do you expect the genre of Pop/Rock to convey to you? E.G Angry/Sad. Why?
Happy: 26
Sad: 1
Moody: 24
Angry: 22
12. What colours do you expect to associate with Pop/Rock?
Black: 27
Yellow: 0
Silver: 0
Red: 18
Green: 2
White: 12
Blue: 4
Brown: 10
Gold: 3
Pink: 0
Orange: 0
Purple: 0
13. What kind of storylines do you expect to see in a Pop/Rock video?
Relationships: 24
Problems within life: 10
None: 3
14. Do you prefer music videos to be more extravagant or simple-planned?
Extravagant: 12
Simple: 18
15. Why?
Simplicity is better: 15
Too much going on puts me off: 3
The more extravagant shows more thought has been put into it: 7
Extravagent shows it is better produced: 5
16. What preserves your attention, what key elements keep you intrigued to continue to watch a music video? Why?
Narrative: 18
Artists: 6
Costume: 2
The song: 3
The pace of the editing: 1
Saturday, 3 July 2010
Research Questionnaire
Research Questionnaire
Are you?
Male Female
How old are you?
5-10 11-14 15-18 19-24 25-35
36-50 51-70 71+
What music genre do you like?
Rock Indie Pop
Hip Hop Bassline Rock/Pop
Heavy Metal RnB Rap
Garage Dance Country
Jazz Electro Blues
Classical Soul Punk
Reggae Gospel Folk
Drum and Bass Disco Techno
Other?
....................................................................................................................................................................
Why is your chosen genre, your favourite type of music?
.......................................................................................................................................................................................................................................................................................................
How often do you listen to music?
All the time Fairly often Sometimes Hardly Never
Do you prefer solo artists or bands?
Bands Solo Artists Either
Do you prefer male or female artists?
Male Female Either
What music channels do you watch, if any?
MTV ONE
MTV TWO
MTV DANCE
MTV BASE
MTV ROCKS
MTV HITS
KISS TV
4MUSIC
MAGICBOX
SMASH HITS!
FLAVA
CHART SHOW
KERRANG
FUSE
NME
CLUBLAND
VIVA
TMF
THE BOX
MUSIC CHOICE
BRIT HITS
CLASSICS
VH1
other?
......................................................................................................................................
Are you interested in Pop/Rock? Why?
...............................................................................................................................................................................................................................................................................................................................
Within the Pop/rock genre, what do you expect an artist's costume to be like?
...............................................................................................................................................................................................................................................................................................................................
As music helps to express feelings, what kind of emotions do you feel when you listen to music of the Pop/Rock genre? Why?
.................................................................................................................................................................................................................................................................................................................................
What colours would you associate with the Pop/Rock genre?
...........................................................................................................................................................................................................................................
What kind fo storylines do you expect to see in this genre's music video? E.g Boy meets girl etc.
................................................................................................................................................................................................................................................................................................................................................................
Do you prefer music videos to be more extravagant or simple-planned? Why? E.g Lady Gaga (paparazzi) or The Drums (Best Friend)
............................................................................................................................................................................................................................................................................................................................................................
What preserves your attention, what key elements keep you intrigued to continue to watch the music video? Why? E.g Dramatic Narrative/Attractive artist
.........................................................................................................................................................................................................................................................................................................................
Are you?
Male Female
How old are you?
5-10 11-14 15-18 19-24 25-35
36-50 51-70 71+
What music genre do you like?
Rock Indie Pop
Hip Hop Bassline Rock/Pop
Heavy Metal RnB Rap
Garage Dance Country
Jazz Electro Blues
Classical Soul Punk
Reggae Gospel Folk
Drum and Bass Disco Techno
Other?
....................................................................................................................................................................
Why is your chosen genre, your favourite type of music?
.......................................................................................................................................................................................................................................................................................................
How often do you listen to music?
All the time Fairly often Sometimes Hardly Never
Do you prefer solo artists or bands?
Bands Solo Artists Either
Do you prefer male or female artists?
Male Female Either
What music channels do you watch, if any?
MTV ONE
MTV TWO
MTV DANCE
MTV BASE
MTV ROCKS
MTV HITS
KISS TV
4MUSIC
MAGICBOX
SMASH HITS!
FLAVA
CHART SHOW
KERRANG
FUSE
NME
CLUBLAND
VIVA
TMF
THE BOX
MUSIC CHOICE
BRIT HITS
CLASSICS
VH1
other?
......................................................................................................................................
Are you interested in Pop/Rock? Why?
...............................................................................................................................................................................................................................................................................................................................
Within the Pop/rock genre, what do you expect an artist's costume to be like?
...............................................................................................................................................................................................................................................................................................................................
As music helps to express feelings, what kind of emotions do you feel when you listen to music of the Pop/Rock genre? Why?
.................................................................................................................................................................................................................................................................................................................................
What colours would you associate with the Pop/Rock genre?
...........................................................................................................................................................................................................................................
What kind fo storylines do you expect to see in this genre's music video? E.g Boy meets girl etc.
................................................................................................................................................................................................................................................................................................................................................................
Do you prefer music videos to be more extravagant or simple-planned? Why? E.g Lady Gaga (paparazzi) or The Drums (Best Friend)
............................................................................................................................................................................................................................................................................................................................................................
What preserves your attention, what key elements keep you intrigued to continue to watch the music video? Why? E.g Dramatic Narrative/Attractive artist
.........................................................................................................................................................................................................................................................................................................................
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